And our new name will fit us perfectly. After all, we continue breaking the rules that other food brands blindly follow. Our defiantly delicious treats are based on beans (yes, beans!). They're packed with protein and fiber, lower in sugar, and now have fewer calories than before. Of course, we remain gluten-free, 100% plant-based and free from the top 8 allergens. If you loved Pure Genius, you're going to love Rule Breaker even more.
Rule Breaker: Defiantly Delicious
Look for the new Rule Breaker brand in stores in January 2017.